Your biological identity is the basis of your behaviour.
Your professionalism develops in the course of
four life phases.
Developing and sharing knowledge
is our passion.
Receive feedback that is specifically relevant to your professional role.
We map your biological identity using DNA analysis and a scientifically validated development assessment. Our method has a scientific foundation, because we think it is important that the models we use are reliable and valid. To achieve this, we collaborate with a team of respected international scientists, who regularly have their work published in international peer-reviewed academic journals.
The scientific publications on which our perception of the biological identity of mankind is based,
have received several international academic awards.
We set great store by being open and transparent about the scientific principles that underlie our ideas, which is why we present an overview of the most influential articles on which our models are based. You are cordially invited to read them. Should you have any questions, or wish to exchange ideas on this, you can contact us contact.
Drivers of sales performance: a contemporary meta-analysis. Have salespeople become knowledge brokers?
AMA Sales SIG for Excellence in Research Award for 2011
Genetic and neurological foundations of customer orientation: field and experimental evidence.
Sheth Foundation Best Paper Award JAMS 2012
Theory of mind and empathic explanations of Machiavellianism: an organizational neuroscience perspective.
Polymorphisms of the OXTR gene explain why sales professionals love to help customers.
A Sales force–specific Theory-of-Mind scale: tests of its validity by classical methods and Functional Magnetic Resonance imaging.
The role of attachment styles in regulating the effects of dopamine in the behavior of salespersons.
Sales call anxiety: exploring what it means when fear rules a sales encounter.
Salespersons as internal knowledgebrokers and new product selling: discovering the link to genetic makeup.